Short Course “Market Entry Strategy to Indonesia” 2022



  • 2 credits
  • English-taught classes
  • Visits to industry
  • Cultural trips

All time stated in Western Indonesian Time (UTC +07:00).

July 24 Arrival
Welcome Dinner and Group Networking
July 25 Orientation and Introduction to Indonesia
Lecture 1 – Doing Business in Indonesia: Economic, Political and Cultural Considerations 
July 26 Lecture 2 – Internationalization of Business: A Global Perspective
Visit to industry
July 27 Lecture 3 – Export/Import Modes
Lecture 4 – Intermediary Entry Modes
July 28 Lecture 5 – Hierarchical Modes
Group Discussion (self-directed learning)
July 29 Cultural Sharing Session
Meet with the Facilitators
July 30 Cultural trip
July 31 Free time
August 1 Lecture 6 – Sourcing Decision and the Role of the Suppliers
Lecture 7 – Product and Service Decisions
August 2 Industry Visit to MSME* in Bandung, West Java
Cultural trip to Saung Udjo in Bandung, West Java
August 3 Lecture 8 – Pricing Decisions and Terms of Doing Business
Lecture 9 – Distribution Decisions
August 4 Lecture 10 – Communication Decisions and Cross-Cultural Business Etiquettes
Group Discussion (self-directed learning)
August 5 Meet with the Facilitators
Project Showcase and Closing
August 6 Cultural trip and farewell
August 7 Departure to home country

*Schedule is subject to change
**MSME: micro-, small-, medium-sized entreprise


Important Dates Activities
April 20–June 17, 2022 Registration
June 20, 2022 Announcement of successful applicants
June 20–24, 2022 Payment and visa application***
July 25, 2022 Program starts
August 6, 2022 Program ends

***Please do not make any payment before you receive the confirmation of participation from BINUS University.


  • Undergraduate students from any majors
  • Good command of English language
  • Highly motivated and open-minded


Program fee includes tuition fee, accommodation and breakfasts for 14 days, local airport transfers, industry visits, cultural trips, and eVisa.

  • Student from partner universities: USD 420 (non-refundable)
  • Student from non-partner universities: USD 500 (non-refundable)

*Please check with your International Office representatives if your institution has a partnership with BINUS University.

– An invoice and guidelines how to make the payment will be sent to successful applicants upon the completion of selection process.
– Successful participants must arrange and pay for their return flights from home country to Jakarta (CGK) and vice versa.


Prepare and complete the following required documents:

  • Complete BINUS Short Program Application Form (updated0422)
  • Scan copy of English proficiency certificate. A letter from the home university stating that the applicant has good command of English language, or the applicant is taking English-taught courses at the home university, is acceptable.
  • Scan copy of Student ID card
  • Scan copy of colored passport (cover only)
  • Scan copy of colored passport (identity information page only)
  • Color photo (not less than 100 KB)
  • Insurance card/letter
  • Health certificate (stating health condition in general, issued by a hospital and signed by a doctor)
  • Vaccine certificate (two doses)
  • Criminal record certificate from the police department in the country of origin

Submit all the required documents to Mr. Romario ( by June 17, 2022.


Mr. Romario, Special Programs Officer (