BINUS International Office

Market Entry Strategy to Indonesia 2022

Updated July 15, 2022


  • 2 credits
  • English-taught classes
  • Visits to industry
  • Cultural trips

All time stated in Western Indonesian Time (UTC +07:00).

Monday, July 25 Orientation and Introduction to Indonesia
Lecture 1 – Doing Business in Indonesia: Economic, Political and Cultural Considerations 
Tuesday, July 26 Lecture 2 – Internationalization of Business: A Global Perspective
Visit to smesco (to be confirmed)
Wednesday, July 27 Lecture 3 – Export/Import Modes
Lecture 4 – Intermediary Entry Modes
Thursday, July 28 Lecture 5 – Hierarchical Modes
Group Discussion (self-directed learning)
Friday, July 29 Cultural Sharing Session
Meet with the Facilitators
Monday, August 1 Lecture 6 – Sourcing Decision and the Role of the Suppliers
Lecture 7 – Product and Service Decisions
Tuesday, August 2 Visit to J&C Cookies (to be confirmed)
Cultural exchange
Wednesday, August 3 Lecture 8 – Pricing Decisions and Terms of Doing Business
Lecture 9 – Distribution Decisions
Thursday, August 4 Lecture 10 – Communication Decisions and Cross-Cultural Business Etiquettes
Group Discussion (self-directed learning)
Friday, August 5 Meet with the Facilitators
Project Showcase, Farewell, and Closing

*Schedule is subject to change


Important Dates Activities
April 20–July 11, 2022 Application Submission
July 15, 2022 Confirmation of successful applicants
July 25, 2022 Program starts
August 5, 2022 Program ends


  • Undergraduate students from any majors
  • From BINUS: Active students from International Business Management (any campuses) or Communication (Senayan Campus only)
  • Good command of English language
  • Highly motivated and open-minded


FREE. Limited seats.


Send the complete BINUS Short Program Application Form (updated0422) and a scan copy of English proficiency certificate (a letter from the home university stating that the applicant has good command of English language, or the applicant is taking English-taught courses at the home university, is acceptable) to Mr. Romario ( by July 11, 2022.


Mr. Romario, Special Programs Officer (