Market Entry Strategy to Indonesia 2022
Updated July 15, 2022
PROGRAM OFFERS
- 2 credits
- English-taught classes
- Visits to industry
- Cultural trips
PROGRAM SCHEDULE*
All time stated in Western Indonesian Time (UTC +07:00).
| Monday, July 25 | Orientation and Introduction to Indonesia |
| Lecture 1 – Doing Business in Indonesia: Economic, Political and Cultural Considerations | |
| Tuesday, July 26 | Lecture 2 – Internationalization of Business: A Global Perspective |
| Visit to smesco (to be confirmed) | |
| Wednesday, July 27 | Lecture 3 – Export/Import Modes |
| Lecture 4 – Intermediary Entry Modes | |
| Thursday, July 28 | Lecture 5 – Hierarchical Modes |
| Group Discussion (self-directed learning) | |
| Friday, July 29 | Cultural Sharing Session |
| Meet with the Facilitators | |
| Monday, August 1 | Lecture 6 – Sourcing Decision and the Role of the Suppliers |
| Lecture 7 – Product and Service Decisions | |
| Tuesday, August 2 | Visit to J&C Cookies (to be confirmed) |
| Cultural exchange | |
| Wednesday, August 3 | Lecture 8 – Pricing Decisions and Terms of Doing Business |
| Lecture 9 – Distribution Decisions | |
| Thursday, August 4 | Lecture 10 – Communication Decisions and Cross-Cultural Business Etiquettes |
| Group Discussion (self-directed learning) | |
| Friday, August 5 | Meet with the Facilitators |
| Project Showcase, Farewell, and Closing |
*Schedule is subject to change
PROGRAM TIMELINE
| Important Dates | Activities |
| April 20–July 11, 2022 | Application Submission |
| July 15, 2022 | Confirmation of successful applicants |
| July 25, 2022 | Program starts |
| August 5, 2022 | Program ends |
REQUIREMENTS
- Undergraduate students from any majors
- From BINUS: Active students from International Business Management (any campuses) or Communication (Senayan Campus only)
- Good command of English language
- Highly motivated and open-minded
PROGRAM FEE
FREE. Limited seats.
HOW TO APPLY
Send the complete BINUS Short Program Application Form (updated0422) and a scan copy of English proficiency certificate (a letter from the home university stating that the applicant has good command of English language, or the applicant is taking English-taught courses at the home university, is acceptable) to Mr. Romario (romario@binus.edu) by July 11, 2022.
CONTACT PERSON
Mr. Romario, Special Programs Officer (romario@binus.edu)
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