Market Entry Strategy to Indonesia 2021
PROGRAM OFFERS
- 2 credits
- Online classes
- Virtual visits
The program is conducted in English.
Sessions (Platform: Zoom)
All times are stated in Western Indonesian Time (UTC +07:00).
| July 26 | 12:30–15:00 | Orientation: Introduction to the Program, Getting to Know Each Other, Project Explanation, and Group Division |
| Group Activity (Ice-breaking): Indonesian Culture, History, and Language | ||
| Lecture 1 “Indonesia: Economic, Politics, and Demography” | ||
| July 27 | 12:30–15:00 | A virtual visit to the industry “Bambang-Batik” (to be confirmed) |
| Lecture 2 “Doing Business in Indonesia” | ||
| July 28 | 13:30–17:00 | Lecture 3 “Export/Import Modes” |
| Lecture 4 “Intermediate Entry Modes” | ||
| July 29 | 13:30–17:00 | Lecture 5 “Hierarchical Modes” |
| Discussion (self-directed learning) | ||
| July 30 | 13:00–15:00 | Meet the facilitators/mentors: Project Progression |
| August 2 | 13:30–17:00 | Group Activity (tuning-up): Cultural Exchange |
| Lecture 6 “Sourcing Decision and the Role of the Supplier” | ||
| August 3 | 13:30–17:00 | Lecture 7 “Product and Service Decisions” |
| Lecture 8 “Pricing Decisions and Terms of Doing Business” | ||
| August 4 | 13:30–17:00 | A virtual visit to the industry “Ayam Bakar Abah Tea” (https://www.ayambakarabahtea.co.id/) |
| Lecture 9 “Distribution Decisions” | ||
| August 5 | 13:30–17:00 | Lecture 10 “Communication Decisions and Cross-Cultural Sales Negotiations” |
| Discussion (self-directed learning) | ||
| August 6 | 13:30–17:00 | Meet the facilitators/mentors |
| Project showcase and closing |
The program book will be sent to successful registrants one week before the program starts.
PROGRAM TIMELINE
| Important Dates | Activities |
| December 1, 2020–June 26, 2021 | Registration (CLOSED) |
| July 2, 2021/July 3, 2021 | Interview sessions (BATCH 1) |
| July 26, 2021 | Program starts |
| August 7, 2021 | Program ends |
ELIGIBILITY
- Undergraduate students from any majors
- Good command of English
- Highly motivated and open-minded
REGISTRATION AND PROGRAM FEE
- All registrations must be submitted through the online platform (http://bit.ly/BINUS-MES2021Reg). The selected registrants will be notified within two weeks after the registration deadline.
- The program is free of charge.
FURTHER INFORMATION
- BINUS International Office
- Ms. Debby Lubis, International Mobility Academic Section Head (dlubis@binus.edu)
- Mr. Romario, Special Programs Officer (romario@binus.edu)
- BINUS IO Instagram binus_internationaloffice
- Click here to find information about Market Entry Strategy to Indonesia 2022
- Click here to find information about Market Entry Strategy to Indonesia 2023
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