Market Entry Strategy to Indonesia (MES) 2024
ORGANIZERS
- BINUS University, Greater Jakarta
- Universitas Surabaya (UBAYA), Surabaya
PROGRAM OFFERS
- 2 credits
- English-taught classes
- Visits to industry
- Cultural trips
PROGRAM SCHEDULE*
| Date | Day | Activity |
| July 14 |
Sunday | Arrival in Jakarta |
| July 15 | Monday | Campus tour, official opening, and orientation |
| Lecture 1—Doing Business in Indonesia: Economic, Political and Cultural Considerations | ||
| Lecture 2—Internationalization of Business: A Global Perspective | ||
| Cultural Exchange | ||
| July 16 | Tuesday | Lecture 3—Export/Import Modes |
| Lecture 4—Intermediary Entry Modes | ||
| Lecture 5—Hierarchical Modes | ||
| July 17 | Wednesday | Visit to SME #1 and #2 |
| July 18 | Thursday | Lecture 6—Product and Service Decisions |
| Lecture 7—Sourcing Decision and the Role of the Suppliers | ||
| Lecture 8—Pricing Decisions and Terms of Doing Business | ||
| July 19 | Friday | Lecture 9 – Distribution Decisions |
| Lecture 10 — Communication Decisions and Cross-Cultural Business Etiquettes | ||
| July 20 | Saturday | Free time or cultural trip |
| July 21 | Sunday | Depart to Surabaya (participants) |
| July 22 | Monday | Campus tour, official opening, and orientation |
| Current Issues with SMEs Business in Surabaya | ||
| Group activity: Project Planning | ||
| Group activity: Journalist Assignment | ||
| July 23 | Tuesday | Visit to SME #3 and #4 |
| July 24 | Wednesday | Group activity: Project Refinement #1 |
| Meet the Facilitators | ||
| July 25 | Thursday | Group activity: Project Refinement #2 |
| Gallery Walk: Project Showcase | ||
| July 26 | Friday | Cultural trip |
| July 27 | Saturday | Return to home city/country |
*Schedule is subject to change
PROGRAM TIMELINE
| Important Dates | Activities |
| March 1–June 14 | Application Submission |
| June 28 | Confirmation of successful applicants |
| June 29–July 10 | Program fee payment* |
| July 5 | Mandatory briefing for all participants and facilitators |
| July 14 | Program starts |
| July 27 | Program ends |
REQUIREMENTS
- Non-Indonesian higher education institution: Be an undergraduate student from any majors
- BINUS University: Be an undergraduate student from International Business Management Program
- UBAYA: Be an undergraduate student from any majors
- Has good command of the English language
- Be highly motivated and open-minded
PROGRAM FEES
- Student from non-Indonesian higher education institution: USD 500 (non-refundable).
The program fee includes all lectures, visits to industry, a shared room and breakfasts for 14 days, partial lunches, local airport transfers, cultural trips, and one-way flight Jakarta–Surabaya.
Applicants from BINUS’ partner institutions will get 10% discount of program fee (please contact Ms. Debby dlubis@binus.edu to check if your institution is in partnership with BINUS University). - Selected BINUS students: FREE.
The program fee includes all lectures, visits to industry, a shared room and breakfasts for 7 days in Surabaya, partial lunches, local airport transfers, cultural trips, and roundtrip flights Jakarta–Surabaya–Jakarta. - Selected UBAYA students: FREE.
The program fee includes:- all online lectures in Week 1
- all onsite lectures in Week 2
- visits to industry in Surabaya
- partial lunches and cultural trip in Surabaya
Notes:
- An invoice and guidelines on how to make the payment will be sent to successful applicants upon the completion of the selection process.
- Successful participants must arrange and pay for their return flights from their home country to Jakarta, and vice versa.
- The program fee is entirely waived for selected BINUS students.
REGISTRATION FORM: https://linktr.ee/binusmes2024
DEADLINE REGISTRATION: June 14, 2024
FAQ
| ELIGIBILITY | |
| I am an exchange student at the BINUS University campus. Can I apply? | Unfortunately, no. For further information about other programs, please visit: https://io.binus.ac.id/special-programs-for-international-student/. |
| I am an Indonesian student from an Indonesian university. Can I apply? | Unfortunately, no. This program is only for Indonesian students from BINUS University, Universitas Surabaya, or a non-Indonesian higher education institution. |
| I am an Indonesian student from a non-Indonesian higher education institution. Can I apply? | Yes. Please apply as an international student. |
| I am a non-Indonesian student from an Indonesian higher education institution. Can I apply? | Unfortunately, no. This program is only for Indonesian students from BINUS University, Universitas Surabaya, or a non-Indonesian higher education institution. |
| PROGRAM FEES | |
| I am a student from International Business Management program. I am selected as one of the participants. Should I pay the program fees? | No. The program fees are fully waived for you. We will also pay your flight tickets from Jakarta to Surabaya, vice versa. |
| I am a student from a non-Indonesian higher education institution. I am selected as one of the participants. Should I pay the program fees? | Yes. If you receive the invoice, please make the payment by June 14, 2024, at the latest.
Please note that you also must arrange and pay for your own transportation from your home country to Jakarta and return.
The program fees include a shared room for 14 nights (both in Jakarta and Surabaya). The check-in date is July 14, 2024. The check-out date is July 27, 2024. If you stay before July 14 or after July 27, you must pay the cost at your own expense. |
| ENGLISH LANGUAGE PROFICIENCY EVIDENCE | |
| I do not have any TOEFL/IELTS/PET/DET certificates. Can I submit another certificate? | Yes.
|
| ATTENDANCE WAIVER (BINUS UNIVERSITY’S STUDENTS ONLY) |
|
| Do you provide an attendance waiver? | We will submit a attendance waiver request letter to LSC at your respective campus. However, please note that the approval of the attendance waiver is subject to LSC decision. |
FURTHER INQUIRIES
Mr. Fernando (fernando.sihotang@binus.edu)
Click here to read about Students Meet Business Owners as Part of Market Entry Strategy Short Program
Click here to find information about Market Entry Strategy to Indonesia 2023
Click here to find information about Market Entry Strategy to Indonesia 2022