Finding the Right Career Fit Through “Value Anchor” at BINUS University
Jakarta, 1 October 2026 – Finding the right career after graduation is not only about securing a position that matches one’s skills and interests. It also involves understanding the values that shape personal priorities and finding an organization where those values can grow together. This perspective was explored during the seminar “The Value Anchor: Finding Your True Company Fit”, held by BINUS University on 1 October 2026 at BINUS @Kemanggisan Anggrek Campus.
Photo Credit: Andi D. Ahnafandra| Photo Editor: Mufti Ardin
The hybrid seminar featured Maeda Dicky Candra, AVP, Head of Human Capital Transformation at PT Samudera Indonesia Tbk, who shared insights into how personal values can guide students as they prepare to enter the professional world. With more than 15 years of experience across the corporate, academic, and public sectors, Maeda brought a human capital perspective to the discussion. The session was moderated by Rosidah, S.Pi., M.B.A., Lecturer of Global Business Marketing, and was attended by students from the Management and Global Business Marketing programs.
The discussion addressed a common challenge faced by students and fresh graduates: the pressure to secure a good job can sometimes lead candidates to focus primarily on job titles, company reputation, compensation, or immediate career opportunities. However, choosing a workplace also requires individuals to understand what truly matters to them and consider whether an organization aligns with their personal values.
Photo Credit: Andi D. Ahnafandra| Photo Editor: Mufti Ardin
Through the “Value Anchor” concept, Maeda encouraged students to identify the beliefs and priorities that can serve as a foundation for their career decisions. He emphasized that value fit should not only be viewed from the perspective of what companies expect from candidates. Students can also take an active role in evaluating whether a prospective workplace reflects the values they want to carry throughout their professional journey.
The discussion introduced three key value anchors: Integrity, Ownership, and Essentialism, encouraging students to reflect on the principles that can guide their decisions and shape their professional journey. Rather than focusing only on external expectations, the three anchors invited participants to look inward and consider what they believe is right, how they take ownership of their choices, and what truly matters to them.
“Integrity is a lifelong journey. It is an ongoing effort to do what I believe is right. Ownership means being independent and taking responsibility for my own journey based on my integrity. I need to find my own way rather than depend on others. Essentialism is about justifying my actions based on my core needs, staying away from superficial things, and uncovering my true self,” said Maeda.
Photo Credit: Andi D. Ahnafandra| Photo Editor: Mufti Ardin
These values were connected to the broader process of finding a suitable company fit. Rather than simply asking where they want to work, students were encouraged to reflect on the kind of professional environment that supports their principles, priorities, and long-term aspirations. This approach can help students become more intentional when assessing career opportunities and understanding what they expect from their future workplace.
The seminar also provided an opportunity for students to engage directly with the speaker through a Q&A session. Participants discussed career fit and the considerations they may encounter when transitioning from university into the professional world, allowing them to connect the discussion with their own career aspirations and experiences.
Photo Credit: Andi D. Ahnafandra| Photo Editor: Mufti Ardin
By bringing industry perspectives into the learning environment, the session encouraged BINUS students to approach their career journey with greater self-awareness. Beyond preparing for recruitment, understanding personal values can help students develop a clearer perspective on the type of professional journey they want to build and the principles they want to maintain along the way.
Ultimately, finding the right company fit begins not only with asking “Where do I want to work?”, but also with understanding “What truly matters to me?”
Author: Yusuf Rifai | Editor: Aninda Rahmasari