People Innovation Excellence

Market Entry Strategy to Indonesia (2021)


  • 2 credits
  • Online classes
  • Virtual visits

The program is conducted in English.

Online Classes

The classes cover the main areas of:

  • Indonesian culture, history, and language
  • Market Entry Strategy to Indonesia module
  • Group discussion and project presentation

Lectures (Market Entry Strategy to Indonesia)

  • Indonesia: Economic, Politics, and Demography
  • Doing Business in Indonesia
  • Export Modes
  • Intermediate Entry Modes
  • Hierarchical Modes
  • Sourcing Decision and the Role of the Supplier
  • Product and Service Decisions
  • Pricing Decisions and Terms of Doing Business
  • Distribution Decisions
  • Communication decisions and Cross-cultural Sales Negotiation

Virtual Visits

  • Industry partners in Jakarta, Bandung (West Java), and Malang (East Java)

Virtual Cultural Visit (if applicable)

  • Jakarta: National Monument
  • Bandung: traditional market
  • Malang: Museum Angkut


  • Virtual farewell


Important Dates Activities
1 December 2020 – 26 June 2021 Registration
28 June – 2 July 2021 Selection process (including interview, if necessary)
26 July 2021 Program starts
7 August 2021 Program ends

Confirmed program schedule will be shared soon.


  • Undergraduate students from any majors
  • Good command in English
  • Highly motivated and open-minded


  • All registrations must be submitted through online platform ( The selected registrants will be notified within two weeks after the registration deadline.
  • The program is free of charge.


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