Market Entry Strategy to Indonesia (2021)

PROGRAM OFFERS

The program is conducted in English.

Sessions (Platform: Zoom)

All time stated in Western Indonesian Time (UTC +07:00).

July 26	12:30–15:00	Orientation: Introduction to the Program, Getting to Know Each Other, Project Explanation, and Group Division
		Group Activity (Ice-breaking): Indonesian Culture, History, and Language
		Lecture 1 “Indonesia: Economic, Politics, and Demography”
July 27	12:30–15:00	Virtual visit to industry “Bambang-Batik” (to be confirmed)
		Lecture 2 “Doing Business in Indonesia”
July 28	13:30–17:00	Lecture 3 “Export/Import Modes”
		Lecture 4 “Intermediate Entry Modes”
July 29	13:30–17:00	Lecture 5 “Hierarchical Modes”
		Discussion (self-directed learning)
July 30	13:00–15:00	Meet the facilitators/mentors: Project Progression
August 2	13:30–17:00	Group Activity (tuning-up): Cultural Exchange
		Lecture 6 “Sourcing Decision and the Role of the Supplier”
August 3	13:30–17:00	Lecture 7 “Product and Service Decisions”
		Lecture 8 “Pricing Decisions and Terms of Doing Business”
August 4	13:30–17:00	Virtual visit to industry “Ayam Bakar Abah Tea” (https://www.ayambakarabahtea.co.id/)
		Lecture 9 “Distribution Decisions”
August 5	13:30–17:00	Lecture 10 “Communication Decisions and Cross-Cultural Sales Negotiations”
		Discussion (self-directed learning)
August 6	13:30–17:00	Meet the facilitators/mentors
		Project showcase and closing

Program book will be sent to successful registrants one week before the program starts.

PROGRAM TIMELINE

ELIGIBILITY

REGISTRATION AND PROGRAM FEE

All registrations must be submitted through online platform (http://bit.ly/BINUS-MES2021Reg). The selected registrants will be notified within two weeks after the registration deadline.
The program is free of charge.

FURTHER INFORMATION

BINUS International Office
- Ms. Debby Lubis, International Mobility Academic Section Head (dlubis@binus.edu)
- Mr. Romario, Special Programs Officer (romario@binus.edu)
BINUS IO Instagram binus_internationaloffice