Market Entry Strategy to Indonesia (2021)
PROGRAM OFFERS
- 2 credits
- Online classes
- Virtual visits
The program is conducted in English.
Online Classes
The classes cover the main areas of:
- Indonesian culture, history, and language
- Market Entry Strategy to Indonesia module
- Group discussion and project presentation
Lectures (Market Entry Strategy to Indonesia)
- Indonesia: Economic, Politics, and Demography
- Doing Business in Indonesia
- Export Modes
- Intermediate Entry Modes
- Hierarchical Modes
- Sourcing Decision and the Role of the Supplier
- Product and Service Decisions
- Pricing Decisions and Terms of Doing Business
- Distribution Decisions
- Communication decisions and Cross-cultural Sales Negotiation
Virtual Visits
- Industry partners in Jakarta, Bandung (West Java), and Malang (East Java)
Virtual Cultural Visit (if applicable)
- Jakarta: National Monument
- Bandung: traditional market
- Malang: Museum Angkut
Closing
- Virtual farewell
PROGRAM TIMELINE
| Important Dates | Activities |
| 1 December 2020 – 26 June 2021 | Registration |
| 28 June – 2 July 2021 | Selection process (including interview, if necessary) |
| 26 July 2021 | Program starts |
| 7 August 2021 | Program ends |
Confirmed program schedule will be shared soon.
ELIGIBILITY
- Undergraduate students from any majors
- Good command in English
- Highly motivated and open-minded
REGISTRATION AND PROGRAM FEE
- All registrations must be submitted through online platform (http://bit.ly/BINUS-MES2021Reg). The selected registrants will be notified within two weeks after the registration deadline.
- The program is free of charge.
FURTHER INFORMATION
- BINUS International Office, Ms. Debby Lubis, International Mobility Academic Section Head (dlubis@binus.edu)
- BINUS IO Instagram binus_internationaloffice