People Innovation Excellence

Lean Entrepreneurship in Indonesia


BINUS UNIVERSITY and Deakin University invite international students from any fields of study or disciplines to a Joint International Short Program “Lean Entrepreneurship in Indonesia.

Course Description

This course is designed to help you learn about the Lean Startup framework that will allow you to successfully test/advance/improve your entrepreneurial business idea. The course encourages you to “learn by doing”. Along with this syllabus, we will refer to Launchpad Central to learn the basic Lean Startup process and then immediately apply your learning to advance your business idea. This class is about getting your hands dirty talking to customers, partners and competitors. You’ll learn how to use value proposition canvas & business model canvas to brainstorm each part of a company and follow customer development process to get out of the building/classroom to learn if and how others would want/use your product/service/app. Each session will be a new adventure outside the classroom as you test each part of your business model and then share the learnings with the rest of the group.

Download Brochure

Important Dates

Application Deadline  : 15 May 2018
Payment Deadline       : 15 May 2018

Arrival                             : 24 June 2018
Program                         : 25 June – 7 July 2018
Departure                      : 8 July 2018             

 Program Overview

Program Orientation
  • Campus tour
  • Program briefing
Lean Entrepreneurship Lectures and Workshops Introduction

  • Introductions
  • Class Goals
  • Teaching Philosophy
  • Student Expectations

Design Thinking

  • What is Design Thinking Process?
  • How does it relate to innovation and entrepreneurship?

Customer Development/ Value Proposition/ Business Model

  •  What is Customer Development?
  • What is a value proposition?
  • What is business model canvas (BMC)?
  • 9 building blocks of a business model?
  • The difference between BMC and Lean Canvas
  • What are hypotheses?
  • What is the Minimum Viable Product/Minimum Feature Set?
  • What experiments are needed to run to test business model hypotheses?
  • What’s “getting out of the building?”

Best Practices for Customer Discovery


  • How to call on people you don’t know.
  • How to conduct an interview?
  • How is an interview different than a sales call.
  • How to get the most out of people.
  • How to protect IP when speak to partners?
  • Does Lean work for non-software efforts?
Cultural Trip in Jakarta
  • Visit National Monument (MONAS)
  • Visit National Museum
  • Old City
Company Visit
  • Tokopedia
  • TaniHub
  • ConWood
  • Impact Hub, Jakarta
Closing Farewell

Application Process


  • University students from all majors
  • Good command of English
  • Passport valid for 6 months

Download and complete the application form here

Fee & Payment

Program Fee: USD 1000


  • All classes and project activities
  • Accommodation
  • Partial meals
  • Airport transfers
  • Local transportation


  • Airfare from and to Jakarta
  • Personal expenses

Payment Method

Telegraphic/wire transfer only

Bank’s Name               : Bank Central Asia
Branch’s Name           : Universitas Bina Nusantara
Bank’s Address           : Jl. Kebon Jeruk Raya no. 27, Jakarta Barat, Indonesia
Beneficiary’s Acct No. : 527-029-7970
Beneficiary’s Name     : Universitas Bina Nusantara
Swift Code No.            : CENAIDJA
Currency                     : USD
Transfer Charge Type : OUR

Cancellation & Refund Policy

Reason for Cancellation Refund Policy
Withdraw from the program (after payment deadline) Non-Refundable
Program cancelled (after payment) Refund 100%


Arlin Pusparini (Ms.)
Special Program Officer
T(62-21) 5345830 ext. 1323


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